Van Cleef & Arpels 'Poetry of Time' Exhibition in London
© Richemont
While in London for my fourth module of the SDA Bocconi Executive Master in Luxury Management, I had the opportunity to visit the Van Cleef & Arpels 'Poetry of Time' exhibition. It was relatively small but oh-so-beautiful!
The gallery space was completely re-envisioned, with lush carpets, wall prints resembling a forest, and leaf-shaped glass garlands hanging from the ceiling, draped around tree-like columns – it truly felt like an enchanted forest.
The selection of pieces was much smaller than what I saw in Seoul, but there were some truly outstanding works of art like the Eveil du Cyclamen automaton.
Technology was used sparingly but appropriately. For example, with the Eveil du Cyclamen automaton, while the piece was still, there was a video showcasing its movement.
There was also a photo section for those who wanted to take a beautiful picture and share it with the world.
I left the exhibition inspired by the immersive world created by the brand – a wonderful experience. Have you seen any of the Van Cleef & Arpels exhibitions?