CHANEL Rouge Allure Velvet Nuit Blanche at Seoul Dosan Park

So many great things have been happening in the #luxury space in Seoul over the past few months that it's hard to keep up! With a bit of a delay, here are a few words about the CHANEL Rouge Allure Velvet Nuit Blanche pop-up at Dosan Park:

• The pop-up was divided into three sections: an introduction to the Limited Edition lipstick collection the pop-up was celebrating, the experience area, and the store where you could purchase the lipsticks.

• The first space had a luxurious feel and set the tone perfectly with a gallery of beautifully showcased lipstick shades named after specific night-time hours: 00:00, 01:00, 02:00, 03:00, 04:00, 05:00, 06:00, and 07:00.

• The experience space was all about night life, shaped like a street and named Velvet Blvd, with different entertainment sections assigned to specific hours. There was a Night Hall Disco with a beautiful backdrop for photos, a booth where you could star in a short video, Red Note – a 'Jazz bar' where you could explore different Chanel perfumes, a makeover studio, a cinema, and a product bar.

• The store at the end of the pop-up had assistants helping visitors try out different Chanel products and introducing the collection in depth.

I have to say, it was absolutely fantastic. Though not a frequent Chanel client myself, I loved the atmosphere and truly immersive experience created by the brand. It was fun, extremely well-orchestrated, with lots of beautiful spaces and fantastic staff and client advisors who were very welcoming and helpful. And the collection was also stunning enough to convince me that I was indeed in need of a new red lipstick!