GENTLE MONSTER x Jennie Collection Pop-up the Seoul Dosan Park Flagship
There are some things one can't miss seeing in person, and the latest GENTLE MONSTER x Jennie collection pop-up at their Dosan Park flagship store was one of them. I remember hearing in meetings about what a perfectionist the CEO is, and every time I visit their store, I see real-life proof. Just wow.
Some takeaways:
SO MUCH FUN.
Capybaras in pink wigs, huge unicorns, hairpins, charms, fluffy everything - pastel colors and soft textures galore made for an extremely immersive and sensory experience.
As always, the displays were custom-made to fit the theme.
QR codes for seamless omnichannel integration – buy in-store or online, get more information directly to your phone, as you wish.
Digital displays showing Jennie wearing the collection.
Upper floors showcased the x Maison Margiela collection (wowowowow – the animatronics are flawless) alongside the x Jennie items, perfectly blended in despite the very different ambiance - visual merchandising at its best.
Basement is where the Nudake café & bakery is located and, like everything in this universe, it’s its own unique experience
The top floor is reserved for TAMBURINS, the sister beauty brand of GENTLE MONSTER, another example of breathtaking interior design filled with innovative technology
I went in the morning just as the store opened, so I managed to take some nice photos of the setup. But soon the store filled with people and selfies were taken.
Gentle Monster never disappoints, but if I were to be picky, I'd say I missed something extra fun like the Gentle High School ID cards they printed on the spot. If you're a genius of immersive experiences, remember to outdo yourself every time!
